It’s time to call bullsh*t on AI

No one is coming to take out culture unless we let them.

Embedded is your essential guide to what’s good on the internet, written by Kate Lindsay and edited by Nick Catucci.

At the end of last year, I went to a conference for the 18 to 35-year-olds on the receiving end of the largest wealth transfer in history. They’re set to inherit billions of dollars. They don’t want it. New from me for Business Insider! — Kate

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Did you catch that SuperBowl commercial filled with TikTokkers? The latest ICYMI explores how social media is changing sports culture:

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Last week, I came across this website that purports to use AI to tell you what advertisers can glean from a single photo of you (h/t

Taylor Lorenz

). I usually stay away from stuff like this (as in, tools for collecting data disguised as a fun games). But on this day I was like, whatever. Gen Z virgins are staging a coup in the White House. Let me have my little bit of fun.

I uploaded my photo, and these were the results:

It was exhilarating to see myself through what was theoretically an objective lens, even though much of the information it gleaned was incorrect (I’m 32, that is not my income range, I have no religious affiliation, and I shop and use substances a NORMAL amount, thank you very much). Nevertheless, I posted the image to my Instagram Stories. And I quickly received a number of similar responses: This is terrifying, we live in hell, AI must be stopped.

“You have to do this,” I said to my friends, sharing the link—and that’s when my feelings changed.